Poor marketing is one of the top reasons small businesses and Startups fail.

The “let’s get our product out first, we’ll worry about marketing next” tendency, this is also a reflection of a “we know what the customer wants” leap of faith fallacy. The problem of this thinking is that it’s pretty much a straight road to product-market misfit. While conviction and determination is a commendable, stubborn beliefs often have no foundation. You may know something about your customer, but not everything.

Most new brands throw all their effort behind building their product or service, are passionate about it and work endlessly to perfect the final offering. But they kind of expect the product to sell itself, marketing is an afterthought or an activity they plan to do later.

Latest studies show that about half of business owners lack a defined marketing plan. Not only that, but 58% spend only five hours or less on their marketing efforts each week.

Facebook, YouTube, investor content, email – where to start?! It’s easy to get overwhelmed trying to be everywhere online at once.

You only have so much time and a finite budget. So, it’s important to concentrate your efforts on the most important aspects.

I recommend learning where your target audience hangs out online and sticking to two or three main channels.

Or as I like to say, other businesses vying for the same customer dollars you are.

Even if you've got a truly groundbreaking business idea that's never been thought of before, you've still got other businesses vying for the attention and money of your target market. And it's your job to convince them that they'd be better off spending their hard earned money with you. It can be a tough gig.

Startups usually operate on a shoestring budget, and even startups with massive funding have investors to report back to on every single penny spent. The problem is that startup founders perceive this to be a disadvantage when it comes to implementing a viable marketing strategy. Marketing costs money, right? Yes, but there's a way to overcome that.

Modern day marketing requires a lot of specialist functions across the various stages of marketing. There is a barrage of marketing options such as in social and web experience, visual design, contents creation, marketing data and analytics, and management of marketing automation platforms. The spectrum is pretty wide and many of these functions are marketing technology related and evolving by nature. For startup business owners the myriad of marketing options can be overwhelming and confusing.

Startups need guidance for understanding and determining which of these functions are essential to their marketing operations, and support for accessing these specialist resources.

Marketing challenges aren't limited to nailing down the best marketing strategy. Even the best marketing strategies can fail, if your team is distracted by other obligations or opportunities.

Startup business owners, moreso than traditional business owners, often have outside jobs or school obligations to contend with, in addition to running and marketing the new Startup. Jumping on every potential collaboration opportunity for the new Startup can also add to this distraction.

Failure to focus AND take action on your marketing will leave your Startup dead in the water.

Also, learn to resist the temptation to jump on every opportunity that comes your way. It's easy to get excited about new partnerships or opportunities for your Startup, but consider whether or not the opportunities really align with your target market and your branding guidelines before you jump in.

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MARKETING MENTORS FOR SERIOUS GROWTH

Marketing Mentors is made up of a team of Growth Marketers. Our combined expertise comes from decades of experience in successfully creating and implementing successful marketing strategies and starting new companies. Our mentors have real-world marketing experience and are leading practitioners in their respective fields.

How We Work Watch Video
Marketing Mentors

Six most common marketing challenges we see for Startups

For Startups, the struggle of modern marketing is real! Marketing a Startup can be a challenge. From our combined experience at Marketing Mentors, here are the six most common marketing challenges we see for Startups and how we can help!

Marketing as an afterthought

MARKETING AS AN AFTERTHOUGHT

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RESOURCES ARE SPREAD TOO THIN

RESOURCES ARE SPREAD TOO THIN

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COMPETITION

COMPETITION

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LIMITED MARKETING BUDGET

LIMITED MARKETING BUDGET

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MARKETING OVERWHELM

MARKETING OVERWHELM

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STAYING FOCUSED

STAYING FOCUSED

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Book a free discovery call to see if Marketing Mentors is the programme you've been looking for!

Book a Free Discovery Call

How can Marketing Mentors help?

We are on a mission to help ambitious Startups and Entrepreneurs launch, grow and scale their business with access to expert advice and support from our Growth Mentors.

Experience, Dedication, and Time

Marketing mentors can help fill the gaps with the experience, dedication, and time business owners lack to push their reach to the next level.

Proven advice and ideas

Proven advice and ideas from the best in the industry, who only got to their position by first being in yours!

Tools, Strategies and Techniques

We share the tools, strategies and techniques to get you through tough and uncertain times.

Avoid the expensive mistakes

We help you avoid the expensive mistakes and help you make faster & better decisions to grow your business.

Foundational Business Growth Principles

We show you the foundational business growth principles, the strategies, tried and tested technology and systems to activate growth and build a sustainable and successful business.

Our Marketing Experts

All our marketing experts have actually done it multiple times before and are here to guide and support you every step of the way.

mentor help Mentor Match Packages
Assessment

Find out how you rank on your Growth Journey!

Receive your personalised score and report

Take The Assessment

How Marketing Mentors Work

Mentor match packages are to match the businesses with the right mentors. We are here to help you achieve your business goals and solve the problems you are facing. 

Growth Assessment

Step 1: Strategic Growth Assessment

We’ll analyse your current funnel and marketing activity. Understand your strategic goals, KPI’s and growth timeline.

Individual srategy

Step 2: Individual Strategy

Our team of specialists develop an individual strategy document for your business based on your goals and available resources.

Customized action plan

Step 3: Customised Action Plan

We breakdown this strategy into a customised action plan and set you up on our project management system where you will find your weekly ‘to do’ list mapped out step by step.

Match with Mentor

Step 4: Mentor Match

We assign a mentor(s) best suited to your needs, who will work with you to implement your individualised action plan! We won’t drain your precious time. This involves 1-1 weekly sessions.

Test & Experiment

Step 5: Test & Experiment

Launch growth test. Determine best growth strategy to increase your bottom line!

24/7 Support

Step 6: 24/7 Support

You will have access to our library of training playbooks, templates, workbooks and resources to support you in your business growth. You will also have access to the Facebook Group, monthly Q&A and networking opportunities with fellow entrepreneurs.

Roisin Bennett

Meet the Founder of Marketing Mentors

With years of experience in helping startups succeed, our founder Roisin Bennett often saw her mentees face similar challenges. Drawing on her extensive network of marketing and consulting experts, she developed Growth M.A.P., our four-stage growth and marketing plan that tackles Strategy, Systems, Scaling and Support.

But Roisin's experience also taught her that another one-size-fits-all solution was not what entrepreneurs needed, so said experts were recruited to form our one-of-a-kind team of mentors, ready to provide you with individualised advice and valuable insights.

Through our Growth Marketing Accelerator Process, we design a growth plan tailored to your business and we match you with an expert mentor that will work with you to implement it!

Roisin Bennet Signature

Roisin Bennett

Founder, Marketing Mentors

accredited
Meet Some of Our Expert Mentors

Marketing Mentors is made up of a team of Growth Marketers. Our combined expertise comes from decades of experience in successfully creating and implementing successful marketing strategies and starting new companies. Our mentors have real-world marketing experience and are leading practitioners in their respective fields.

Roisin Bennett

ROISIN BENNETT

FOUNDER MARKETING MENTORS

Pawel Banhegyi

Pawel Banhegyi

Founder, Map My Growth

Conor Humphreys

AOIFE ROCHE

FOUNDER IBUSINESS BRANDS

Griselda Williams

GRISELDA WILLIAMS

MSC MACHINE LEARNING

Pawel Banhegyi

CONOR HUMPHRIES

FOUNDER CH DIGITAL

Roisin Bennett

MATTHEW TOMAN

FOUNDER BANKHOUSE MEDIA

Conor Humphreys

MICHAEL NORTON

FOUNDER OMI FIRM

Griselda Williams

AUDREY KISSANE

AUDREY KISSANE CONSULTING

Meet The Experts
What People Are Saying

Having access to a wide range of expertise and insights at Marketing Mentors and the holistic approach to growing our business was phenomenal. Marketing Mentors tailored a strategy and plan specific to our situation and applied critical thinking to assure our business results.

Damian Murphy, Acclino

“The team are highly experienced and expert at what they do. They know what’s working right now and the most efficient way to grow a business from scratch”

Joe O’Brien, Room Outdoors

“Fantastic actionable advice that I'll be using right away to increase leads and sales, as well as suggestions for resources and tools that I will use in the coming weeks. Roisin is clearly a pro at this!”

Ashley Porciuncula

Mentor Match Packages and Pricing 

Mentor match packages are to match the businesses with the right mentors. We are here to help you achieve your business goals and solve the problems you are facing. Select the package which suits your needs. 

Mentor Match

  • Marketing Audit & Needs Analysis

  • Mentor Match best suited to your business

  • Marketing Strategy and Implementation Plan

  • Membership of Growth Circle Facebook Group

  • Marketing Audit & Needs Analysis

  • Mentor Match best suited to your business

  • Marketing Strategy and Implementation Plan

  • Membership of Growth Circle Facebook Group

€250

Select This Package

Go to Market 

  • Marketing Audit and Needs Analysis

  • Product Market Fit

  • Marketing Strategy

  • Implementation Plan

  • Step by Step Action Plan

  • 1 to 1 Expert Mentoring

  • Outsourcing 

  • Measurement and Analytics

€600

Select This Package

Growth Accelerator

  • 4 Week Group Programme

  • Weekly Masterminds

  • Weekly Q&A & Support

  • 1 to 1 Mentoring

  • Customised Action Plan and Implementation

  • ADD TEXT HERE.

  • Access exclusive resources, templates & tutorials

  • ADD TEXT HERE.

€

Select This Package

Growth Accelerator

  • Done for you.

  • Weekly Masterminds

  • Weekly Q&A Support

  • 1 to 1 Mentoring

  • Customised Action Plan and Implementation

  • 90 Day Membership of Growth Circle

  • Access exclusive resources, templates & tutorials

  • ADD TEXT HERE.

Quotable

Select This Package

Frequently Asked Questions

HOW DO I GET MATCHED WITH THE RIGHT MENTOR?

You are matched to Mentors who have expertise that matches your needs and objectives.

Once you have booked your mentoring session you will receive an invitation to schedule a consultation. You will be asked to fill out a short questionnaire that helps us match you with the best mentor for your business. We find it best to first determine what your goals are so that we can help match you with the mentor we know will help you reach your goals. You’ll then be matched with the most suitable mentor

HOW DO YOU CHOOSE THE MENTOREES AND MENTORS? (click to expand)

Applications are carefully considered based on the mentors’ experience in business. Mentors have owned and operated their own business and are expert in marketing. Mentors can be located nationally or globally.

HOW DO I INTERACT WITH MY MENTOR? (click to expand)

Mentoring is conducted online. It allows you be matched, no matter where you are located, with the most suitable mentor who can help you achieve your business objectives.

WHAT IS THE DURATION OF THE MENTORING? (click to expand)

One-on-one mentoring is available in 4 Hour bundles of one hour sessions at a time and on dates convenient to you and your mentor. If you choose any of the mentoring packages (4, 8 or 12), you can always add on mentoring sessions if you wish.

WHAT IS THE COST OF THIS PROGRAM? (click to expand)

Mentoring packages are available in bundles of 4 one-hour sessions. The prices are shown above. You can also take advantage of the Special package you see above, which includes a number of valuable bonuses including an online diagnostic, a 45-minute Diagnostic Review, a detailed report that shows you how your business fares across 8 key business metrics, and access to the GrowthCircle Online Learning Centre — includes tutorials, templates, tools and resources in all things marketing that you can access for the duration of your mentoring.

WHAT HAPPENS WHEN I BOOK IN FOR MENTORING SESSIONS? (click to expand)

Once you have booked your mentoring sessions (choosing from 4, 8 or 12 sessions — or take advantage of our special offer) you will receive a call from our office to talk about your mentoring. You will be asked to fill out a short questionnaire that helps us match you with the best mentor for your business. While you can nominate a mentor, we find it best to first determine what your goals are so that we can help match you with the mentor we know will help you reach your goals.

WHAT ROLE SHOULD A MENTOR PLAY? (click to expand)

A mentor is someone who’s been places that you’re planning on going in business — someone who has experience in the areas that to you are uncharted. It’s their wisdom and ‘experience’ that you will be calling on. In some cases, Mentors have networks and contacts that can help you in certain areas - but even if they don’t, they will know where to go or how to approach finding the right expert. A Mentor is someone you can trust with the issues facing you and the difficulties you might find hard to speak with someone else about. They have had experience building a business and so they know what it’s like. A Mentor is a wise set of ears and a wise sounding board.

HOW DO I KNOW THE MENTOR WILL SUIT ME? (click to expand)

Mentors apply and are selected through a criterion-based application. Mentors will be in business or will have been in a successful business for a minimum of 5 years. Each Mentor is chosen based on his/her expertise and matched against the Mentorees' objectives outlined in their Application Form. Mentors enter into a signed confidentiality agreement to address privacy, conflict and business sensitive issues.

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We are on a mission to help ambitious Startups and Entrepreneurs launch, grow and scale their business with access to expert advice and support from our Growth Mentors.

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